Startup Revenue

December 2025

Weak ICP Clarity Creates Revenue Chaos

When everyone serves a different customer, nothing compounds.

Dec 18, 2025 • Craig T Watkins

1

Rushing PMF Creates Message Debt

Scale too early and every team pays for it later.

Dec 16, 2025 • Craig T Watkins

1

Beta Customers Are the First Truth Tellers

If they will not stay, renew, and reference, the market will not either.

Dec 12, 2025 • Craig T Watkins

Skipping Beta Means You Scale Your Mistakes

A revenue system amplifies whatever you got wrong.

Dec 9, 2025 • Craig T Watkins

Sales Leaders Fail When Hired Into Ambiguity

If the market motion is not defined, they will invent one, and it may not fit.

Dec 4, 2025 • Craig T Watkins

We Overestimate How Much Clarity Others Get From Context

If it is not said plainly, it is probably misunderstood.

Dec 2, 2025 • Craig T Watkins

1

November 2025

Chasing Novelty Slows Revenue

Product, marketing and sales.

Nov 20, 2025 • Craig T Watkins

1

Early CRO Hires Hurt

They burn time, money and product

Nov 18, 2025 • Craig T Watkins

1

LTV Only Works When Everyone Owns It

Churn starts when teams solve different problems.

Nov 13, 2025 • Craig T Watkins

Sales Plans Need Lead Plans

It only works when the math adds up

Nov 11, 2025 • Craig T Watkins

1

October 2025

Capital Promises Require GTM Math

Goals, coverage and capacity.

Oct 30, 2025 • Craig T Watkins