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Your Buyer Isn't Making One Decision. They're Making Three.
Why deals stall right after the committee agrees to act
Aug 4
•
Craig T Watkins
1
July 2026
Stop Leading with ROI
The Math Is Never the Reason They Say Yes
Jul 30
•
Craig T Watkins
Your CRM Is Lying to You About This Deal
Stage was never built to measure the thing that decides whether it closes
Jul 14
•
Craig T Watkins
How Complex Buying Decisions Are Made
The Reditus B2B Buyer Model, condensed for sales leaders
Jul 7
•
Craig T Watkins
1
Product-Led Growth Isn’t a Product Decision
It only works when your buyers don’t need anyone else to say yes
Jul 2
•
Craig T Watkins
Founders Misdiagnose Their Revenue Problem as a Sales Problem
Why sales leadership fails when the gap isn’t just sales
Jul 1
•
Craig T Watkins
June 2026
Hiring a VP of Sales Too Early Stalls Growth
Why execution leaders fail when the motion isn’t proven
Jun 29
•
Craig T Watkins
You’re Not Hiring Bad Sales Reps
You’re hiring them into a motion that doesn’t exist
Jun 16
•
Craig T Watkins
Your First Sales Hire Can’t Fix What You Haven’t Proven
Why early B2B founders hire too soon and pay for it twice
Jun 9
•
Craig T Watkins
1
Commission-Only Sales Isn’t Saving You Money
Why early-stage B2B startups push risk onto the wrong person
Jun 3
•
Craig T Watkins
May 2026
Founder-Led Sales Is Slowing You Down
Learning the wrong lesson is more expensive than losing the deal
May 27
•
Craig T Watkins
Go-to-Market Isn’t Where You Figure Things Out
Execution only works when the learning is already done
May 19
•
Craig T Watkins
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